300+ pros

Ownwer/Designer of KABBISH







Black pottery is GI craft from Azamgarh- Uttar Pradesh. It is now almost a languishing craft, needs a lot of involvement, improvement and innovations in order to come over again in the market as a unique pottery craft altogether. To take this craft forward and help it grows again. I took an initiative to work for this in a different way. Secondly I belong from Azamgarh. So doing something for black pottery, for my place is always in my mind. When I was in college and go back home in holidays, always spend my time with the artisan and learn the process of the craft. Then I decided to work my final graduation project on the development of Black Pottery. This was the most crucial decision and the beginning of the new journey which I haven\'t even noticed. I just passionately started research, market survey, exploration, problems, and strength of the craft. After many explorations, I achieved something unique - India\'s First Pot Jewellery brand. I had tried to show it in the new direction and introduced it to the fashion world. Building brand was the biggest challenge but I must say- Do your best, rest everything falls at its own place. Hard work never put you down. Branding, marketing and packaging were new to me but I still don’t lose hope and did lots of brand study to make Kabbish stand in the market. Started my journey from INDIA STORY’18 Kolkata, which was really a good decision to start with as the exhibition really make me more motivated toward my branding. People showered love to KABBISH. Then collaborated with a fashion brand and had a wonderful show at LAKME FASHION WEEK ss19. I had no words for this platform but yes! An amazing experience. This continuously efforts and result make me more passionate for BLACK POTTERY


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